First, hype it for a while.
Next, get your most loyal customers excited about it by giving them an exclusive peek at your newest project.
Then limit the free preview events to only four small windows…
And have a small window to sign up for them.
Next, delay that sign-up for a week because of “technical issues.”
Finally, announce and open the online signups to members…
…and have your servers crash, your systems state that your most loyal customers don’t exist, nd block out most of them from even making it to the event.
Such is the Epic Fail the Walt Disney Company is currently experiencing online right now. They are holding a special Passholder Preview of their new Fantasyland expansion at the Magic Kingdom theme park prior to the official opening in mid November, and were supposed to open it for sign-ups at noon. But the whole process has been a disaster.
My own concern is simple – according to the website, when I have made it through, ti has asked me to re=register my annual pass, but when I have done so, it states that the number is already on my account… and then loops back.
At this point, I am resigned to failure, and to waiting. I am curious, though, how an organization like Disney, which does not often acknowledge failure, will deal with this.